SEO- Search Engine Optimization
SEO- Search Engine Optimization
SEO- SEARCH ENGINE OPTIMIZATION
Search Engine Optimization must be a priority for everyone who wants to succeed online. Again, I warn you that you might be frustrated by the brief overview I will provide on this section of the board game about search engine optimization. The truth is that some people are comfortable charging thousands upon thousands of dollars to make your web site ”search engine friendly” and make it sound like it is rocket science. The other fact of the matter is that such big players as Google change their algorithms (what they feel is important for search engine optimization) as they please…or it would seam so.
What the bleep is S.E.O. you ask?
Let’s ask Wikipedia the free internet encyclopedia who does take donations though.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.
In short, what they mean is that your web site is easily accessible by either humans or spider robots (like Google’s for instance).
You have to realize that your web is like one in a million…literally. This means, at any given time, you will be competing for the readers or the search engines’ attention with million others for your specific market.
Who are the search engines, you ask in panic. There are again thousands of search engines out there but only a few worth your efforts. The biggest one by far is (you know this of course!) Google. Then, come such players as Yahoo, MSN and Firefox. After that, it is downhill for the other ones. In reality if you are optimizing your site to be Google friendly, the odds are good that the other search engines will love you too.
There are actually two ways you can get search engines optimization: onsite optimization and offsite (meaning who links to you).
ALL RIGHT ENOUGH WITH THE CRAZYNESS! I HAVE DONE THIS ALREADY! I HATE S.E.O. IT TAKES FOREVER TO EXPLAIN AND IT CHANGES ALL THE TIME!
We are all going to take a deep breath NOW and click on the two links below:
The first one is a PDF document called “The no-brainer SEO”. You can read it on screen or print it. (Am I the only kinesthetic person in the room who needs to print every e-book she comes across??). So, grab a glass of wine and read this easy- simple-to-understand-down-to-earth version of what SEO is about. Click Here to read now or Click Here to download the FREE PDF ebook No-Brainer SEO I wrote.
Put this page down on your task bar while you read because there will be more after.
All right, now that you are back form reading the little PDF I made about SEO, you are ready for the big leagues. Brad Callen who is very knowledgeable on SEO as offered you a more advanced e-book on SEO. You can download it for Free. (I know what you are thinking, nothing is free and you are right in a way). Brad Callen is giving away his e-book as a gateway for his SEO Elite software.
Is that malicious? Is that bad? Nope, it’s good marketing. The fact of the matter, you can just read the e-book and get valuable information from it or you can choose to get SEO Elite. So, grab another glass of wine, or heck get the entire bottle, and sit down and give yourself the time to really grasp what S.E.O. is about.
What’s that? There is a question in the back. Do I own SEO Elite? Of course! Do I use it? Of course! I am pretty sure though that Brad would be ashamed at how little of all the features of the software I use because I have not bothered yet to learn all the curves of this software. I can honestly say though that I got my money back big times by just seeing who is linking to me, what works as a traffic tactic and what is wasted time.
There is one thing I do not agree with Brad though.
When he talks about link exchange and offers the Linkmetro stuff. My experience has been a big waste of time. All I got for link exchange offers were software generated Page rank 0 sites. I know there will be people screaming they got a great deal and that’s fine for them. I am just sharing my own experience.
Also, my experience about link exchanges emails I got is that most people will send you like 5 emails and will not trust you but will offer you link exchange. Often, after putting their links on my web site, I checked (using SEO Elite) and sure enough these people did not put the link back to my site on theirs or it was a no follow link.
I am also not fond of the links you can buy for big bucks for a very limited time from sites that have a page rank of 6 or higher. I feel they are exploiting the little people and encourage you not to give in such “blackmail” (I am sure some people use these links as part of a very deep strategy but there are better ways).
What do I do when I want a permanent page rank 5 or 6 link to my new web site: I submit an article or a video to the right directories (article or video directories) but those strategy have been discussed on preceeding next squares.
HERE IS YOUR CALL TO ACTION:
1) If you have not done so, download the PDF called ” no-brainer SEO ” and read it.
2) Download and read (or print-if you are like me) the e-book SEO made easy by Brad Callen and read it from one cover to another. (You will have saved thousands of dollars from these so-called SEO experts who do not know more than this).
3) Decide for yourself if you need the software SEO Elite. Beware if you get SEO Elite as they offer free access to their forum. Most forums are like sports fans open lines, a big waste of time getting opinions that might be false. You don’t need to go to any forum.
See you on the next square!
HERE IS YOUR CALL TO ACTION: