How to write a great headline
Writing a good headline for your advertisement
A great headline is what you need to sell your products. You can create your free online store at GrooveKart and then focus on creating solid headlines and uploading flattering pictures.
There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline can attract the reader and make him read the rest of the advertisement. The headline can be simply catchy and various key points can be embedded when deciding on the headline for the ad.
The headline can catch attention of the eye at the first glance. Words in headlines can act as tags for the advertisement. It can say it all about the content that follows. If a company is selling reasonably priced furniture, the headline of their advertisement can be ‘Durable furniture for less price’. This headline will attract the right customers who are on a look out for durable furniture as well as low cost furniture. If the customers to be reached belong to a category that are interested in decorating their house with beautiful furniture and aren’t concerned about the price to get the right look, then the headline can be ‘Change how your house looks by our oriental furniture’. Anything other than the prospects can not be included in the headline. If both men and women can use a product, both of them can be referred to in the title, missing out even one of the category is like losing a huge number of potential customers.
The title can be instant product seller. According to a research, five times more readers read just the headline when compared to those who read the complete advertisement. So the investment is of no use, if the title isn’t good enough to sell the product. There can be a possibility that the content of the ad isn’t strong enough. All the harm can be undone by having a powerful headline.
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The headline can be centered on the product and not the company that is selling the product. The customer’s interest can be reflected and he can feel that he is directly addressed. Start with ‘you’ and not ‘we’. So if the client specified on mentioning the company’s name, don’t start the sentence with it. For example, instead of writing ‘Tylenol – solution for sever cold ’, write ‘Got sever cold? Try Tylenol’. Never forget to mention the name of the product in the headline. The product name can be of top priority.
A snapshot of the benefits of the product can be given in the headline. This is an important quality of a well-phrased headline. The customers look out for advantages when he thinks of buying a product. Keywords like whiter teeth, nutritious cereals, or miraculous growth can be incorporated in the title.
If inculcating all these factors have made the headline long, it can be remembered to write the product advantages in bold. If a visual is placed in the advertisement, it will be a good complement. As a picture speak thousand words. But care can be taken that the headline can say some part of the story and the visual can say the rest. Don’t repeat the headline or the picture.
Too much of cleverness can not be applied to design a headline. There are nearly five hundred advertisements in a local newspaper on weekends. A regular reader reads the headings of all of them. He will be able to classify between a false heading and a genuine heading. No false promises or information can be included in the headline. Over smart headlines are good for award competitions, but don’t really work with the savvy customers.
The headline can give out a positive feeling to the reader. Negativity can be totally excluded as it not only creates a negative impression but the mind will also be not receptive friendly. It sometimes confuses the mind and it interprets a negative meaning of the message being delivered. Confidence can be reflected in the headline. Don’t include any doubtful words like if and but. Conditional phrases are a strict no. The sentence can be in present tense, instead of past or future.