How to Get Publicity for Free
Publicity for free seems like an impossible thing when heard. But there are numerous ways by which the cost of advertisement can be conserved, with the help of some imagination and creativity.
A commerce wanting to advertise, can write articles related to their field of expertise that can be submitted to media and publications having interest in that particular field. The publicity article can have information about the company and dealership opportunity. Due to the rise in Internet users and websites, new websites have sprung up which offer free services. Articles can be written for these websites and they can be broadcasted for free, which will be viewed by hundreds of people everyday.
You can create a FREE funnel and offer a free report to people that are interested on Facebook.
Once the commerce has gained some recognition, within no time it will gain popularity also among the crowds. That popularity can lead to them being invited on radio and television talk shows and even to interviews. Such kind of opportunities shouldn’t be missed as they provide a chance for free promotion. If it is taking a long time to get a break, the producer can be addressed with a letter that can be followed up by a telephone call or in-person visit. During the visit, the nature of expertise can be discussed about the commerce, which will be of interest to the viewers of the particular channel. Once a commerce person gains the status of being public-friendly, more offers start pouring in.
Free bulletin board located in the neighborhood, like in grocery stores, libraries, and salons, are another good idea. Publicity circulars can be posted on such boards for free. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there is a big rush. Students can be hired on part time basis for that purpose.
Promotional advertisement can be printed on the envelopes used by the commerce firms. Both the sender and the receiver can view that advertisement. Promotional offers can be sent to customers by postcards, which should be utilized to its full, leaving only place left for writing the address.
Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of advertisement until the space is not sold and in that case, thirty three percent saving can be achieved. Usually local newspapers provide these kinds of offers.
If the commerce is involved in ad sheet or catalog publishing, other publishers can be contacted for the purpose of bartering an publicity exchange. They can place advertisement in their publication, in return for placing their advertisement in the commerce’s publication.
Free offers can be provided to the customer. That can be done by emailing or printing newsletter about information regarding the area of interest of the targeted customers and can be made popular by using tag lines. Attach a free coupon with it, which the customers can use it for shopping, if a criterion is met like minimum purchase of $ 50. By that the response will be huge and most of them will purchase something or the other to avail the free offer. The basic ingredient for publicity for free is imagination and research. Opportunities should be searched and a strong working force should be applied to increase the sales.