There is a lot of funnel building software and platforms available for internet marketers right now.

A person who wants to make money online but has a restricted budget can use some WordPress plug-ins to build their own funnels for free or for a very small amount of money.

Some say that more serious internet marketers will go for a cloud-based funnel building platform which can cost a lot of money.

But is paying hundreds of dollars per month for a funnel building platform worth it? Most internet marketers who signed-up for those very expensive funnels and page building platforms cancel after a few months realizing that they are spending more money than they are making in sales.

Some internet marketers will jump on such occasions as the launch of a new platform like GrooveFunnel ® and lock-in lifetime access for a one-time fee and that makes more sense.

You might be shocked though to find out that neither Russell Brunson nor Mike Filsaime is nowhere near the best funnel marketer out there. The top funnel marketer leaves Rusell, Mike, and all the other funnel providers in the dust by a landslide!

As a matter of fact, this giant funnel marketer even bought the company Dynamic Yield ® and its breakthrough technology to upsell their customers and make a ton of easy profits.

I am of course talking about…McDonald’s ®. The acquired Dynamic Yield® and have been testing their customers’ ordering behaviors to see how they can upsell them by offering them upsells and side sells and down sells.

The giant funnel marketer is stepping away from the simple “would you like fries with your burger” asked by the minimum salary employee. We are talking huge funnel marketing and research.

Hence, if you thought that using kiosks was only to save paying a minimum salary employee, think again.

When you are using the kiosk to order or the drive-through, you are participating in the biggest customer gathering data. The fast-food giant gathers all the information and ordering habits to optimize their offerings (which is different from one region to the other and depends on even the time of the day it is).

Did you notice recently that the fast-food giant’s menus are changing constantly? As I was ordering in an airport McDonald’s ®, I was looking for an item that I had seen on the menu and wanted to remember the name of it. But the menu behind the cashier kept changing before my eyes. So I ordered something else, a bigger and more expensive item.

Another shocking reason why McDonald’s ® has been focusing its funnel marketing on the kiosks (this was before the 2020 Pandemia which mandated social distancing and sanitary precautions) was that they found out that customers buy more when they anonymously can click on a screen as they feel they are not being judged as much!

As shocking as this sounds, I am reminded of many times when I changed my order a second before ordering to the cashier because I did not want to be judged.

The gold-mine of data collected through the drive-through and all ordering systems in fast-food chains is analyzed and serves as basis for composing the menu and decide what item will get prime exposure.

I used to be kind of grossed-up when I saw all the fingerprints on a kiosk menu. I now see it as the most beautiful pattern of customer ordering habits and can appreciate how such funnel marketing giants such as Mcdonald’s ® optimize all this data to offer us exactly what we want…and much more!

It would not be that far-fetched to consider a system that would keep a database of our fingerprints and then offer the customer its favorite order the second he clicks on the kiosk screen.

Nathalie Fiset

P.s. If you want to play with funnel marketing online, Groove Funnel® has lifetime access for a one-time fee special going on right now.

P.p.s McDonald’s ® is a trademark and I do not work for them (I wish!).